Post by account_disabled on Mar 16, 2024 10:05:29 GMT
With this in mind, we’ve made some changes to our platform to help you navigate this new privacy-focused world. Updated Click Metrics Click-to-open rates will become less reliable given the impact on open rates. Therefore, we updated the click metrics on the summary page to show click-through rate instead. The pop-up showing click-through rate and click-to-open rate can still be viewed by selecting the information icon. Also available in our detailed reports including and. Minimizing the Impact of Unreliable Location Data We no longer log a subscriber’s location when we suspect they are affected.
This means you may see more subscribers whose last known location is unknown, however, this will ensure that inaccurate location data does not impact features like time zone delivery or activity reporting. Privacy Categories in Email Client Usage Reports The Email B2B Reviews Club Client Usage Report ( gives you a breakdown of the different clients and devices your recipients use to view your emails. We've added a new category (Privacy Protected) to the report, allowing you to see the private recipients section of open emails. This new category applies to emails sent after the month and year.
Example of an email client report showing new privacy categories Beware There’s More As we said, user privacy is a trend that’s here to stay. With Google and Inbox launching their own privacy features, we can expect more inbox providers to release privacy-focused features in the near future. But don't worry. All this is being watched closely. We'll let you know what we learn and the changes we're making to our platform to help you navigate this evolving privacy environment. Email Platform for Agencies Email Platform for Agencies We started out helping agencies with their email, so let us help you. Learn More This blog provides general information and discussion about email marketing and related topics.
This means you may see more subscribers whose last known location is unknown, however, this will ensure that inaccurate location data does not impact features like time zone delivery or activity reporting. Privacy Categories in Email Client Usage Reports The Email B2B Reviews Club Client Usage Report ( gives you a breakdown of the different clients and devices your recipients use to view your emails. We've added a new category (Privacy Protected) to the report, allowing you to see the private recipients section of open emails. This new category applies to emails sent after the month and year.
Example of an email client report showing new privacy categories Beware There’s More As we said, user privacy is a trend that’s here to stay. With Google and Inbox launching their own privacy features, we can expect more inbox providers to release privacy-focused features in the near future. But don't worry. All this is being watched closely. We'll let you know what we learn and the changes we're making to our platform to help you navigate this evolving privacy environment. Email Platform for Agencies Email Platform for Agencies We started out helping agencies with their email, so let us help you. Learn More This blog provides general information and discussion about email marketing and related topics.