Post by account_disabled on Mar 9, 2024 5:56:54 GMT
Are looking for and, thus, can adapt its communication and promotions, in addition to customize the offer according to the user's preference . Benefits of interactive communication while traditional communication has a limited propagation impact and is not easy to monitor its effects, interactive communication also brings important contributions such as: 1. Personalization of information interactive communication allows the message to be personalized Country Email List for each consumer. A news portal can, for example, allow subscriber customers to personalize the news home page and also use this information to personalize the advertisements that will be displayed. 2. Real-time customer feedback just like in a telephone conversation, a chatbot is a customer service possibility , and can perform functions such as: send a personalized offer to a customer; answer questions; complete the sale in the same interaction. In this case, in addition to making the sale, the interaction with the customer also provided data on the acceptance of the sales vehicle and the accuracy of the type of offer.
Additionally, you can take advantage of remarketing . How it works? Did your customer see the product, put it in the basket and then abandon the purchase? So he's minimally interested in buying, right? How about sending an offer on that item in question some time later? 3. It’s engaging and builds audience loyalty as interactive communication requires the customer's reaction, the means used frequently win over the public due to their accessibility and current technological innovations , such as social networks and company applications. This makes communication more engaging, gaining more customer loyalty as it uses user-friendly interfaces and also communicates more intensely with those who identify that the company can meet their needs. Read also: why using a chatbot will help you build customer loyalty actions that delight people bring benefits to the brand and the consumer. While the customer has their needs met, the company learns about their audience, their intentions and often turns that customer into an ambassador for their brand. Who has never shared a cute message they received from nubank or another beloved brand? Best applications for interactive communication interactive communication can have several applications, but it is with more specific audiences that it will show more results.
While traditional communication can inform a large audience about the existence of a new product, interactive communication can guide customers who are in doubt about the benefits they can enjoy when purchasing it. Interactivity in communication can also engage customers and make them loyal using games and programs in which, the more the customer interacts with the brand, the more benefits they will gain. Tools for establishing interactive communications tools for interactive communication will also have a high degree of innovation, even in call centers. Some of them are: 1. Crm software for a call center, customer relationship management software is essential for interactivity in communication, as it is based on consumer profile reports that calls and offers can be made in a more personalized way. 2. Social networks social networks as a stage for the so-called sac 2.0 are also essential tools for customer interaction. After all, these are environments through which customers are increasingly willing to interact. Knowing how and when to use interactive communication with customers demonstrates the strategic and innovative nature of the company, which does not stop using other means of interacting with the public, but follows trends and customer needs.
